I'm fascinated by the extent to which a franchise's branding makes it harder to really discuss an individual movie. For instance, if The Phantom Menace had just been a random sci-fi movie, it would've been laughed off, ignored, or turned into an ironic classic like Battlefield Earth. If Skyfall hadn't been a James Bond movie, people might not have been as forgiving of its basic brainlessness. But the immunity can go both ways. Something like Captain America is actually smarter and more interesting than the majority of the titles in its franchise (in this case, the Marvel movie universe), but it can be tough to see that when you're distracted by the size of the total body of work.